PENGARUH KEPERCAYAAN KONSUMEN, CITRA MEREK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE BLIBLI.COM
Blibli is one of the B2C (Business to Consumer) marketplace platforms, serving as a pioneer in the Indonesian online shopping industry.It strives to fulfill the need for an enhanced user experience in online shopping activities, aiming to be the premier choice for online shopping in Indonesia.The focus of this research is to investigate how consume